Hello there!

I am Diana, a product and visual designer. I believe that design at its core is the discipline of solving problems.

Case Studies

Product design for an enterprise-level email security SaaS business

Redesigning the giving experience for University of California, Berkeley

New product features and flows for a SaaS-based revenue-optimization platform

iOS and Android app design for a B2B transportation startup

UX Designer

PreVinci
11/2020–present

Remote

I work on a B2B2C health insurance platform that helps people manage their health and access care easier. I ensure that the design meets business goals and satisfies users’ needs. I am responsible for creating and maintaining design pattern library, designing new features and workflows, making sure that designs are implemented correctly, and pitching solutions to steakholders.

I also provide full-spectrum design support to sales and marketing efforts. I partner with engineers, product managers, sales, marketing, and leadership.

Product Designer

Freelance
08/2014–present

Remote

I work on solving UX and UI design problems, helping companies in all stages of product design: from adding new workflows to an existing product to creating a product from scratch. I partner with founders, developers, and product managers to meet business and strategic goals.

Most recent clients included:

Whisqer, a pet tracker

Polymorph (acquired by Walmart), a SaaS-based B2B revenue optimization platform for publishers

Smerle Inc., a B2B transportation service

Senior Product Designer

Valimail
07/2019–02/2020

San Francisco, CA

I worked on adding features and introducing new workflows both for the B2B and the B2C product lines.

I represented design during sprint planning and worked on breaking down feature releases into sprint-ready chunks. I conducted user research and testing, then synthesized the findings into improved experiences. I provided fully-specked designs in Figma.

I contributed to the design pattern library and created illustrations. I worked closely with product managers, engineers, and scrum master.

Principal Web Designer

UC Berkeley
04/2015–07/2019

Berkeley, CA

I created websites that directly impact the success of Berkeley’s fundraising.
I worked closely with editors, account executives, clients, and developers. Creative process included: UX design, information architecture, sitemaps, wireframes, UI design, asset optimization, creating well-structured and well-documented comps, ensuring accurate design implementation.

I initiated the move from Photoshop to Sketch and Zeplin and then trained team members on how to use these tools. I also created reusable web design patterns and libraries in Sketch.

UI Design

UC Berkeley Extension
2019

Examining human-computer interaction in the context of graphical user interfaces by exploring principles such as learnability, visibility, error prevention, efficiency and the human capabilities that motivate them, including perception, motor skills, color vision, attention and human error.

UX Design

UC Berkeley Extension
2016

I gained a deeper understanding of various UX concepts including: card sorting, flow charts, task analysis, task flows, gestalt psychology, minimum viable product, user needs, user research, ethnographic research, contextual inquiry, usability testing, personas, and heuristic evaluation.

BFA, Graphic Design

The Cooper Union
2010–2014

Recipient of a merit-based full-tuition scholarship.

Winner of The Benjamin Menschel Fellowship for Creative Inquiry, a summer-long travel, production, and exhibition grant

BA

KIMEP University
2005–2008

International Journalism concentration

Information Architecture

Wireframing

Task Flows

User Testing

UX Design

UI Design

Prototyping

HTML

CSS

Branding

Typography

Layout

Illustration

Data Visualization

Design Systems

Figma

Sketch

Adobe CC

Jira